> ## Documentation Index
> Fetch the complete documentation index at: https://docs.draftliftai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Templates

> Purpose-built vessels for every platform, trained on what actually works.

# Templates

Templates are vessels. Your idea is the content. Pour it in.

Every DraftLift template is a purpose-built vessel trained on what actually works on a specific platform. These aren't generic formats — each encodes hundreds of platform-specific rules about structure, length, tone, and conventions. The vessel shapes the output so you can focus entirely on the idea.

For the mental model behind this, see [Templates as Vessels](/guides/templates-as-vessels).

## Built-in vessels

DraftLift ships with vessels for six platforms:

### LinkedIn Post

Professional posts optimized for LinkedIn's format and audience. Supports storytelling hooks, thought leadership formats, and engagement-driven structures.

* **Character limit:** 1,300
* **Structure:** Hook/Opening, Context/Story, Main Message, Closer/Engagement, Hashtags (optional)
* **Key rules:** Single-sentence paragraphs, generous white space, 1-4 hashtags

### Blog Post

Long-form articles with proper structure for readability and depth.

* **Character limit:** 10,000
* **Structure:** Title, Introduction/Hook, Body (2-4 subsections with headers), Conclusion
* **Key rules:** Subheadings for scannability, specific examples per section, no walls of text

### X / Twitter Post

Short-form posts tuned for X's character constraint.

* **Character limit:** 280
* **Structure:** Hook (single tweet), Body (supporting tweets), Closer
* **Key rules:** 2-4 tweets max, each standalone, no bullet-point lists

### Email Newsletter

Newsletter-format content structured for readability in email clients.

* **Character limit:** 6,000
* **Structure:** Subject Line (4-9 words), Preview Text, Opening Hook, Body (2-3 blocks), CTA, Signoff
* **Key rules:** Bold key phrases, single CTA per email, scannable format

### Short-Form Video Script

Scripts for TikTok, Instagram Reels, and YouTube Shorts.

* **Character limit:** 500
* **Structure:** Hook (3 seconds), Content/Payoff, Closer (optional)
* **Key rules:** Natural, conversational tone — like explaining to a friend

DraftLift also includes specialized short-form video variants:

* **Math Breakdown** — Step-by-step calculations with suspense (ROI reveals, cost comparisons)
* **Myth Buster** — Challenge common beliefs with evidence and a reframe
* **Aspirational Bridge** — Personal transformation and lifestyle content
* **Open Loop Stack** — Experiment/challenge format with layered proof
* **Story Arc** — Narrative-driven format
* **Authority Breakdown** — Expert analysis format

### YouTube Video Script

Long-form video scripts with structured sections and re-engagement hooks.

* **Character limit:** 2,000
* **Structure:** Hook (15 seconds), Main Content (2-4 segments with re-hooks), Closing
* **Key rules:** Chapter-friendly headings, re-hook at 30% and 60% marks

## Custom vessels

<Info>
  Custom templates are available on **Business+** tiers.
</Info>

When built-in vessels don't fit, create your own. Define the structure, tone guidelines, character limits, and output format. Custom vessels are useful for:

* Recurring content series with a consistent format
* Industry-specific content types
* Internal communications or documentation
* Platform-specific variations beyond the defaults

## How vessels work in generation

When you select a vessel during generation, DraftLift uses its rules to shape the output:

1. **Format constraints** — Character limits and structural requirements are enforced
2. **Platform conventions** — Tone, pacing, and formatting match the target channel
3. **Anti-patterns** — Each vessel includes a blacklist of patterns that don't work on its platform
4. **Best practices** — Platform-specific guidance (e.g., LinkedIn's preference for single-sentence paragraphs, X's constraint on tweet length)

Vessels work alongside your [memories](/features/memories) and [reference materials](/features/reference-materials) to produce content that fits the platform and sounds like you.