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Templates

Templates are vessels. Your idea is the content. Pour it in. Every DraftLift template is a purpose-built vessel trained on what actually works on a specific platform. These aren’t generic formats — each encodes hundreds of platform-specific rules about structure, length, tone, and conventions. The vessel shapes the output so you can focus entirely on the idea. For the mental model behind this, see Templates as Vessels.

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Built-in vessels

DraftLift ships with vessels for six platforms:

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LinkedIn Post

Professional posts optimized for LinkedIn’s format and audience. Supports storytelling hooks, thought leadership formats, and engagement-driven structures.
  • Character limit: 1,300
  • Structure: Hook/Opening, Context/Story, Main Message, Closer/Engagement, Hashtags (optional)
  • Key rules: Single-sentence paragraphs, generous white space, 1-4 hashtags

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Blog Post

Long-form articles with proper structure for readability and depth.
  • Character limit: 10,000
  • Structure: Title, Introduction/Hook, Body (2-4 subsections with headers), Conclusion
  • Key rules: Subheadings for scannability, specific examples per section, no walls of text

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X / Twitter Post

Short-form posts tuned for X’s character constraint.
  • Character limit: 280
  • Structure: Hook (single tweet), Body (supporting tweets), Closer
  • Key rules: 2-4 tweets max, each standalone, no bullet-point lists

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Email Newsletter

Newsletter-format content structured for readability in email clients.
  • Character limit: 6,000
  • Structure: Subject Line (4-9 words), Preview Text, Opening Hook, Body (2-3 blocks), CTA, Signoff
  • Key rules: Bold key phrases, single CTA per email, scannable format

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Short-Form Video Script

Scripts for TikTok, Instagram Reels, and YouTube Shorts.
  • Character limit: 500
  • Structure: Hook (3 seconds), Content/Payoff, Closer (optional)
  • Key rules: Natural, conversational tone — like explaining to a friend
DraftLift also includes specialized short-form video variants:
  • Math Breakdown — Step-by-step calculations with suspense (ROI reveals, cost comparisons)
  • Myth Buster — Challenge common beliefs with evidence and a reframe
  • Aspirational Bridge — Personal transformation and lifestyle content
  • Open Loop Stack — Experiment/challenge format with layered proof
  • Story Arc — Narrative-driven format
  • Authority Breakdown — Expert analysis format

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YouTube Video Script

Long-form video scripts with structured sections and re-engagement hooks.
  • Character limit: 2,000
  • Structure: Hook (15 seconds), Main Content (2-4 segments with re-hooks), Closing
  • Key rules: Chapter-friendly headings, re-hook at 30% and 60% marks

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Custom vessels

Custom templates are available on Business+ tiers.
When built-in vessels don’t fit, create your own. Define the structure, tone guidelines, character limits, and output format. Custom vessels are useful for:
  • Recurring content series with a consistent format
  • Industry-specific content types
  • Internal communications or documentation
  • Platform-specific variations beyond the defaults

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How vessels work in generation

When you select a vessel during generation, DraftLift uses its rules to shape the output:
  1. Format constraints — Character limits and structural requirements are enforced
  2. Platform conventions — Tone, pacing, and formatting match the target channel
  3. Anti-patterns — Each vessel includes a blacklist of patterns that don’t work on its platform
  4. Best practices — Platform-specific guidance (e.g., LinkedIn’s preference for single-sentence paragraphs, X’s constraint on tweet length)
Vessels work alongside your memories and reference materials to produce content that fits the platform and sounds like you.